General Info & Rates

National Rates

Circulation: Average total paid for the 6 months ended March 2008, was 278,182.

Publication Dates: 1st of month, 6 times per year–January, March, May, July, September and November.

Closing Date: 35 days prior to publication. No cancellations for firm orders accepted after closing.

Deadlines: Payment must be received with copy by:

January/February 2009 issue	November 28, 2008
March/April 2009 issue	January 30, 2009
May/June 2009 issue	March 31, 2009
July/August 2009 issue	May 29, 2009
September/October 2009 issue	July 31, 2009
November/December 2009 issue	September 30, 2009

 

Ad Type A Rate 1-2 Times or up to 830 Lines B Rate 3-4 Times or up to 2,075 Lines C Rate 5+ Times or up to 2,490 Lines Black & White Double page spread $19,510 $18,148 $17,192 1 page 10,270 9,546 9,050 2/3 or 1/2 page island 7,694 7,155 6,785 1/2 page 6,674 6,310 5,882 1/3 page 4,625 4,298 4,076 1/6 page 2,572 2,391 2,265 1/12 page 1,321 1,230 1,161 Per Agate Line 39 36 35 1" Minimum 533 496 465 Black and one color Double page spread 21,691 20,175 19,108 1 page 11,416 10,613 10,158 2/3 or 1/2 page island 8,564 10,138 7,540 1/2 page 7,419 6,906 6,542 1/3 page 5,137 4,784 4,531 Four color Double page spread 22,979 21,369 20,254 1 page 12,097 11,251 10,661 2/3 or 1/2 page island 9,076 8,438 7,993 1/2 page 7,867 7,318 6,932 1/3 page 5,443 5,064 4,795 Covers (no premium–1st come, 1st served) Four color only 12,097 11,251 10,661

Regional Rates: On request.

Split Runs: Advertisers who buy the National run may change copy for regional audiences at an additional non-commissionable charge: $630 for B&W, $945 for black and 1-color, and $1,300 for 4-color.

Regional covers are accepted when space is available.

Advertising Policy

Acceptance of any advertisement is at the sole discretion of the publisher. All copy and graphics are subject to the publisher’s approval. All ads will be marked "Advertisement" to conform with government regulations. Ads may be backed by coupon ads and may face other ads.

Contracts: Publisher is not bound by any conditions, printed or otherwise, on contract or copy instructions when such conditions conflict with this rate card or the publisher’s policies. Contracts must be completed within one year (6 issues).

In the case of a lawsuit by any party against or enjoining Legion Magazine and/or Canvet Publications Ltd., relating to a given advertisement (including, but not limited to, libel, copyright infringement, defamation of character or plagiarism), the given advertiser and/or its advertising agency shall fully indemnify and save harmless Canvet Publications Ltd. from all costs, damages and demands.

Terms

Advertisers and their agencies have dual liability to the publisher in the event of non-payment for advertising. That is, the agency is responsible for the client, and vice versa, notwithstanding any statements to the contrary on agency or advertiser insertion orders or contracts.

Rate Revisions: Publisher reserves the right to make revisions to these rates at any time. Existing contract rates are guaranteed only for next three issues from date of acceptance of contract.

Payment: Payment is due in Canadian funds at closing date unless credit has been granted.

Credit: Where credit has been granted, payment is due 30 days from date of invoice. The publisher reserves the right to decline or cancel further advertising from an advertiser or agency at a certain level of indebtedness to the publisher.

Agency Commission: 15% to recognized advertising agencies.

Cash Discount: 2% — 10 days.

Interest Charges: 1% per month 30 days after date on invoice.

Bleed: No extra charge.

Positioning: Guaranteed positions are 10% extra, except for covers which are sold on a first-come, first-sold basis without premium.

Positioning of all other advertising material shall be the sole and exclusive prerogative of the publisher, notwithstanding any preference requested by an advertiser, media buyer or sales representative.

Any position commitment made by the publisher for a particular issue shall not imply a similar commitment for future issues.

Volume or Frequency Discounts: Advertisers may claim either volume or frequency discounts. Where such discount is claimed on a schedule of mixed sizes, the discount earned on each insertion is that which applies to the smallest advertisement run.

Bonus Discount: A bonus discount of 10 per cent is available when an advertiser books additional ad(s) or insert(s), or combination, in one issue, provided the cost of each booking is at least equivalent to one page B&W. The discount will be based on the lowest unit cost booked, and will apply to the second and subsequent bookings. Where an agency commission applies, this will be based on the discounted gross cost of the booking(s).

Direct Mail Advertising

Legion Magazine is an excellent medium for direct mail advertising, including inserts and reply cards. We also have polybagging capability. Call for details.

Inserts

Legion Magazine can accommodate printed insert material of various sizes and styles. Sample insert must be supplied prior to acceptance. Insert material must be shipped prepaid to the publisher’s printer. Full details and specifications on request.

Web Advertising

The Legion Magazine Site is open to advertisers. Information and rates on request.

Canadian Media Connection

25 Isabella Street, Toronto ON M4Y 1M7
Telephone: (416) 964-3247 Fax: (416) 964-0964

Toll-free outside the Toronto area:
Canada: 1-888-869-3419 U.S.: 1-800-267-3247