Readership Demographics
Reader
|
Gender:
Age: 92% of Legion Magazine readers are 50 years
of age and older.
|
Male
|
80%
|
|
Female
|
20%
|
35-49
|
8%
|
50-plus
|
92%
|
|
Dwelling:
61% of Legion Magazine readers own homes mortgage-free.
|
Own/mortgage-free
|
61%
|
|
Own/with mortgage
|
22%
|
|
Rent
|
17%
|
|
Approximate value of home:
|
Less than $100K
|
27%
|
|
$100K to $200K
|
52%
|
|
$200K-plus
|
21%
|
|
Household income:
Legion Magazine readers have substantial disposable
income.
|
Under $24,999
|
23%
|
|
$25,000 to $34,999
|
18%
|
|
$35,000 to $49,999
|
25%
|
|
$50,000-plus
|
34%
|
|
Community size:
|
Less than 50K
|
53%
|
|
50K to 100K
|
15%
|
|
100K to 500K
|
18%
|
|
500K-plus
|
14%
|
|
Source:
Legion Magazine 2006 Readership Survey
An Exclusive Audience
|
Average time spent reading Legion Magazine:
|
1 to 2 hours
|
54%
|
|
3 hours or more
|
34%
|
|
Less than 1 hour
|
12%
|
|
Readers per copy:
|
2.44 |
|
|
Refer to Legion Magazine:
|
1 to 3 times
|
65%
|
|
4 to 6 times
|
29%
|
|
7-plus
|
6%
|
|
Legion Magazine’s overall rate in terms of
serving reader’s needs:
|
Excellent/good
|
85%
|
|
Average
|
14%
|
|
Source:
Legion Magazine 2006 Readership Survey
Active Consumers
|
Health and Medicine
|
|
Level of interest:
|
Moderate/high
|
86%
|
|
Use the following on a regular basis:
|
Prescription drugs |
79%
|
Vitamins |
62%
|
|
Diet supplements |
18%
|
|
Retirement communities
|
|
Would like more information:
|
54%
|
|
|
Parts of Canada of interest:
|
Atlantic
|
34%
|
|
Quebec
|
11%
|
|
Ontario
|
27%
|
|
Man/Sask
|
18%
|
|
Alberta
|
28%
|
|
BC
|
36%
|
|
Preferred price range:
|
Under $100,000
|
47%
|
|
$100,000-plus
|
53%
|
|
Travel destinations in the next two years:
|
Atlantic Canada
|
34%
|
|
Quebec
|
11%
|
|
Ontario
|
27%
|
|
Man/Sask
|
18%
|
|
Alberta
|
28%
|
|
British Columbia
|
36%
|
|
NWT/YK/Nunavut
|
6%
|
|
Florida/Carolinas |
16%
|
|
California/Arizona |
14%
|
|
Caribbean/Mexico |
25%
|
|
Europe |
14%
|
|
United Kingdom |
15%
|
|
Vacation travel:
|
All-inclusive resort |
38%
|
|
Group Tour |
24%
|
|
Cruise |
21%
|
|
Train package |
15%
|
|
Casino tour |
9%
|
|
PC with Internet Access:
|
56%
|
|
|
Bought advertised products/services:
|
51%
|
|
|
Requested info on advertised products/services:
|
37%
|
|
|
Source:
Legion Magazine 2006 Readership Survey
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